Founder IIMC NIFT Craft revival

    Pine Cone™ is a bootstrapped startup by Nitika Gupta who is working on reviving lesser known and dying crafts of India by design intervention and is transforming these into contemporary home décor products with Scandinavian aesthetics and utilitarian element. She brings with her an experience of 12+ years in the corporate sector where she worked in different roles across industries right from product designer, to product manager to brand manager.

A product design graduate from NIFT Gandhinagar, and an IIM Calcutta alumnus, Nitika is working directly with traditional artisans of the crafts in rural India. When not spending time nurturing her toddler and Pine Cone™ she likes to read, bake and travel.